About The Client

The client is a well-known and highly respected professional sportswear brand based in the United States. Since its founding in 1996, the company has grown to a market value of $6 billion and has been named one of the world's 50 most valuable clothing brands in 2020.

With its simple yet effective design and unique technology-infused fabric, the client has become a leader in the modern sports equipment industry and has gained the loyalty of millions of consumers.

Implemented Solution

In an effort to enhance the customer experience and streamline store operations, the client teamed up with CUE to create the world's first smart retail digital store. This cutting-edge store features several innovative technologies designed to improve the shopping experience for customers and gather valuable data for the company.

For example, the store includes a Consumer Trace Tracking System to identify and track customer traffic, as well as gather data on customer interactions and consumption habits. Additionally, the store features a 3D Fitting Room and Foot Scanner to accurately measure customers' physical attributes and ensure that they are able to find the perfect fit for their needs. Finally, the store includes a Smart Mini-Store that allows customers to make purchases and complete transactions quickly and seamlessly. These technologies not only improve the customer experience, but also enable the client to gather valuable data on customer behavior and preferences, which can be used to inform marketing and sales strategies.

Key Results

The main goal of this project was to allow customers to have a seamless shopping experience while minimizing the number of staff, ultimately working towards unmanned operations. The successful results of this project can be seen in the video below.

Results: